You are looking for a gap in the market
Competition in your market is becoming more fierce all the time. You cannot simply keep introducing cost reductions and quality improvements.
You would prefer to play a different game. Create a value monopoly for your company. You would like to be unique again. Even if only for a short while.
So you desperately try to define areas in which a good idea could tip the scales.
We will help you to perform a methodical search for gaps in the market, and for products or services to fill them.
For example, by using Opportunity teams that we help to apply lateral thinking techniques.