Gap in the Market

You are looking for a gap in the market

Competition in your market is becoming more fierce all the time. You cannot simply keep introducing cost reductions and quality improvements.

You would prefer to play a different game. Create a value monopoly for your company. You would like to be unique again. Even if only for a short while.

So you desperately try to define areas in which a good idea could tip the scales.

We will help you to perform a methodical search for gaps in the market, and for products or services to fill them.

For example, by using Opportunity teams that we help to apply lateral thinking techniques.